Simple pricing
Choose how you want to buy with confidence.
Start with a free snapshot, analyse one property in depth, or use BuyDNA throughout your entire search.
Property Snapshot
Free
“Is this property worth a closer look?”
A first read on a property you've just found. No account needed.
Best for Browsing the market, or deciding whether a listing deserves a proper look.
- Overall Property DNA Score
- Broad estimated value range
- Overall verdict
- Top 3 strengths
- Top 2 watchouts
- Basic score overview
- Key property information
- Preview of the deeper analysis
Full Property DNA
$39AUD, one-off payment
“Should I buy this property — and what should I pay?”
Everything you need to understand one property before making a decision.
Best for Someone seriously considering one property.
- Complete Property DNA Report
- Full valuation analysis
- Comparable Sales
- Property Risks
- Location & Street Analysis
- Owner-Occupier Analysis
- Investment Fundamentals
- Buyer Brief Match
- Suggested Offer Range
- Negotiation Strategy
- Upper Evidence Limit
- Inspection Checklist
- Full Ask DNA for this property
- “If This Were Our Home”
- Downloadable PDF
- Permanent access to that report
Buyer Pass
Most chosen$149AUD, one-off 30-day pass
“Help me compare properties throughout my search.”
Your property intelligence companion for the entire search.
Best for First-home buyers, families and owner-occupiers actively considering several properties.
- Analyse properties throughout your 30-day search
- Full Ask DNA
- Property Comparison
- Saved Properties
- Watchlist
- Buyer Brief and brief matching
- Negotiation strategy for every property analysed
- PDF reports
- Search dashboard and property rankings
Full Property DNA and Buyer Pass are one-off payments — nothing recurring, nothing to cancel. All prices are in Australian dollars and include GST. Buyer Pass covers the properties a normal search involves — up to 15 full reports in your 30 days under our fair-use policy.
Still searching?
You've already unlocked one Full Property DNA.
Upgrade to Buyer Pass for just $110 more and use BuyDNA throughout your search for the next 30 days.
Your $39 report purchase is credited automatically within 7 days. You never pay for the same analysis twice.
Property Snapshot
Free
See the essentials before deciding whether you want the Full Property DNA.
- Overall Property DNA Score
- Broad estimated value range
- Overall verdict
- Top 3 strengths
- Top 2 watchouts
- Basic score overview
- Key property information
- Preview of the deeper analysis
One free property per account while we're in early access.
Locked until you unlock
Everything below stays blurred in your snapshot. You can always see what's waiting — we just don't give away the numbers you'd negotiate with.
Value Breakdown
Comparable Sales
Market Context
Property Quality
Location Analysis
Property Timeline
Risk Analysis
Offer Strategy
Inspection Checklist
Ask DNA Assistant
If This Were Our Home
Buying as an investor?
Investor Pro is built for investors who want deeper property, rental and market intelligence across an ongoing search.
Investor Pro gives active investors deeper market research, opportunity discovery and ongoing portfolio intelligence.
Buyer Pass answers: which home should I buy?
Investor Pro answers: where should I invest, what should I buy, and how is my portfolio performing?
$199per month AUD · recurring, cancel any time
Explore Investor Pro- Advanced Property DNA reports
- Investor-specific analysis
- Suburb Discovery
- Rental yield, vacancy and rental demand analysis
- Supply pipeline and demographic trends
- Infrastructure pipeline and growth fundamentals
- Comparable rents and holding cost analysis
- Investment property comparison
- Investor watchlists
- AI investment research assistant
In build during beta, and not counted in what you pay for today: Opportunity Finder, Market Alerts, Portfolio tracking and dashboard, Portfolio Health Score, Property equity tracking, Portfolio risk analysis, Ongoing market monitoring. We only list a feature above once it runs on connected, verifiable data.
How it unfolds
You never pay before you've experienced BuyDNA
01
Found a property? BuyDNA it.
Any realestate.com.au or Domain link.
02
Watch the analysis
Around 247 data points, read and reconciled.
03
Read your free snapshot
Score, verdict, value range, strengths, watchouts.
04
Unlock the full property
$39 when — and only when — you want the detail.
05
Still searching?
Upgrade to Buyer Pass for $110 more within 7 days.
06
Investing rather than moving in
Investor Pro is the separate research desk.
Enterprise
BuyDNA for professionals
Buyer's agents, mortgage brokers, financial advisers, developers and property professionals who need BuyDNA inside their own workflow.
- Unlimited Team Members
- API Access
- White Label Reports
- CRM Integrations
- Priority Support
- Dedicated Onboarding
- Custom Pricing
The maths
Compare the cost
Today's default
Traditional buyer's agent
$15,000 – $25,000+
- One property search
- Limited transparency
- Human recommendations
- High upfront cost
- Usually ends after settlement
The alternative
BuyDNA
Free to start
$39 per property · $149 for your whole search
- Research every property you consider
- Evidence and sources shown for every figure
- Analysis within minutes, in your own time
- One-off report, fixed-duration pass or monthly Investor Pro
Costs shown are BuyDNA's own pricing alongside a published range for full-service buyer's-agent fees. BuyDNA is independent property intelligence software, not a buyer's agency or advisory service, and whether it suits your situation depends on your own circumstances.